HOW I SIGNED $37K WITH LESS THAN 5K FOLLOWERS ON LINKEDIN

By Leonard H. Grape

Monetizing your LinkedIn presence is a combination of strategy and skill.

When I started, I didn’t have a strategy.

I wasted 12 months posting content with no traction.

But as an agency founder, I’ve been building my sales skills.

Recently, I signed $37k worth of projects from LinkedIn in just 2 months.

I'm sharing with you 3 tips that have led me from having no knowledge of LinkedIn to signing high-ticket projects for my service business.

1.Ditch Virality

I used to obsess about getting that viral post.

I always look at my post impressions and feel bad seeing low numbers.

I’ve got some posts that got 10k to 20k+ impressions but that’s it.

And yet, when I shifted how I write content, I got more monetization results from LinkedIn.

It started when I ditched chasing virality.

Instead, I focused more on writing targeted content.

Here are a few hooks that got me several inbound leads:

These posts don’t strive to go viral.

They are meant to get inbound leads.

2. Write Targeted Posts

Going back to my sample hooks, here are some key things I want you to notice:

• All these are targeted posts.

• I’m only appealing to my audience.

• The hooks resonate well with my market.

To monetize your LinkedIn, you need to write more targeted posts.

And your ability to write a post that attracts your market relies on your clarity about your audience.

In my case, I help service professionals accelerate their revenue and LinkedIn growth.

I know what matters to them as someone who also runs my agency.

I’ve interacted with many members of my community to learn about their pain and struggles.

I’ve taken much time and effort to understand their desires and goals.

Some action points for you:

• Get clear with your ICP (Ideal Client Profile)

• Strategize your content funnel

• Write posts focusing on your ICP

A pro tip: call out your target market in your hooks.

Give it a try.

3. Sell Without Selling

Generating leads is crucial.

But what you do next with that lead is equally important.

Starting as a service professional, I hated selling.

I realized it was because I was approaching sales the wrong way.

• Sending cold DMs

• Being pushy and pitchy

• Accommodating everybody

Throughout the years, I strived hard to master sales without selling.

I do that by treating sales as a series of conversations.

I teach my coaching clients my sales ladder system, which allows them to close their leads without feeling sketchy or unconfident.

When a lead comes, you need to uncover 4 things:

1. The need

2. The goal

3. The budget

4. The urgency

If you can explore these four facets more deeply, I guarantee you'll increase your conversion rate and close more clients at higher prices.

In summary, here are 3 tips that helped me sign $37k from LinkedIn:

1. Ditching virality (don’t appeal to everybody)

2. Writing targeted posts (get clear on your market)

3. Sell without selling (learn how to close your leads)

PS. Whenever you’re ready, there are 4 ways I can help you: 

1. The Sales Ladder System (Free): Sign your $10k to $25k clients for your service business by learning a proven sales system that helped me 5X my revenues in my branding agency. Watch the free video training and sign higher ticket clients.
   

2. The Service Growth Diagnostic Discovery Call: Uncover your revenue roadblocks and strategize a plan to grow your sales and build a thriving business through my 2-week diagnostic program. Book a free discovery call today.  
   

3. How to Sign your $25k Client Sales Workshop: Close more sales, work with high-paying clients, and ditch the low-paying projects through this sales workshop that will teach you how to attract prospects, uncover your leads’ budget, and charge higher fees. Book a free discovery call today.  
   

4. The Service Growth 1-on-1 Business Coaching: Double your revenues, become the go-to expert in your niche, and create a healthy pipeline of leads through my 5-step growth blueprint when you work with me in my 1:1 coaching program. Book a free discovery call today.